How is it that SimDif sites are visible on Google?
How to be visible on search engines with a SimDif website?
Do you know what is one of the most important things Google is trying to evaluate in a website? Its usefulness.
To be a relevant result in a search, a website has to be clearly useful to its users. On the other hand Google does not really speak any of the human languages, so, how does it measure the usefulness of a site?
Content organization is most of the answer:
If you want to help Google understand how well you answer your readers needs, you want to organize your website accordingly.
The aim of this app is to help you end up with a website clearly organized around your clients' questions. A site made with SimDif facilitates that Google memorizes a clear picture of your business.
When you publish your site, the Optimization Assistant guides you to complete the invisible but important details.
It takes a little time, and certain qualities, for a website to be visible on Google in a useful way. To help you further, you can run a test to check if you have not forgotten to address some key aspects of creating a website. It is better to fill up the metadata on each page, have a title on each block, ...Click publish, check the list, and tap on the orange arrows: it will take you directly where the missing part is.
SimDif offers you a method to optimize your site for Google and other search engines.
Start by spending a few minutes with a page of paper and a pencil! :-)
1 • Write down the top 5 questions your clients & visitors will type when asking Google about your business.
Let's suppose they don't know your name, that would be too easy. Try instead to identify what they will ask Google to find what you propose. Do you offer something specific your competition does not? Is your location or where you operate important?
2 • Write down the top 5 questions your readers will want answers to when they arrive on the site you are building.
As always, it is crucial to identify their language, the very expressions they will most likely expect and recognize when browsing your site. In the case of your site, do your reader use technical jargon, or do they prefer a more simple way to describe what you do?
3 • Naturally a few subjects will emerge. Build a page to articulate your information about each of them.
A great tip when it comes to making both your readers and Google happy:
For each subject, create a dedicated page. "Where can you be found?", one dedicated page with an address and a map. What about this particular aspect of your service? One other dedicated page: The way you organize your website is one of the main keys for success.
So, what to do next with this list of questions?
These are the most important steps, then there is of course are a few more to build an effective site. This is the beginning of a simplified methodology available for free at googlable.com. It is a tutorial put together by SimDif to allow the most technophobic of us to grab the essential ideas behind good SEO, Search Engines Optimization.